Soap Box

Tuesday, November 01, 2005

Change the way you watch TV BRAVIA™ XBR®

Striving forward in the digital and flat panel television age, Sony Corporation releases its next-generation LCD display devices, and with them comes the unveiling of a fresh global identity for the range.
It has been over 50 years since the television was invented and since then, the market has experienced great change moving from analog to digital, CRT to Flat Panel. This year for the first time, Japan will ship more LCD TVs than CRT TVs, and in the years to come this will become a phenomenon worldwide.
Sony has the heritage to be at the forefront of this changing market and drive the technology. For the past 36 years Sony® high-resolution technology has been incorporated into televisions, leading to the exponential growth of the Trinitron® business. Now a new LCD TV incorporating Sony technological expertise has been developed and will be sold all over the world.
With this dynamic market, Sony is committed not only to conveying the message to consumers, but also evolving the company's mindset. This has resulted in the launch of a new brand: "BRAVIA", which stands for "Best Resolution Audio Visual Integrated Architecture".


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